New government legislation meant payday loan companies had to provide a link to the Money Advice Service website. This was an opportunity to provide people with advice on getting out of debt and alternatives to taking out payday loans.
If we could establish a user’s level of debt. And direct them to the appropriate agency. They will be less likely to apply for a payday loan.
If we identified frequent situations in which users apply for a payday loan. And provide advice for dealing with those situations. A user would be less likely to apply for a payday loan.
Establishing a user’s level of existing debt
Through a series of questions. The user will be directed to the appropriate agency depending on the answers provided.
Alternative course of action to applying for a payday loan
Advice targeted towards a user’s specific situation. Presented as copy, video, links and phone numbers.
Users go on a single journey. Establishing their level of debt. Before presenting them with alternatives to applying for a payday loan.
A difference in mindset of the two types of users. A user who is considering applying for a payday loan. And a user who has made a decision to get out of debt. A user applying for a payday loan would benefit from having direct access to the advice on the alternatives of applying for a payday loan.
A flow diagram to illustrate to stakeholders two distinct journeys. The prototype contains two distinct calls to action. And includes basic functionality for the beginning of each user journey.