+rehabstudio. Fantasy Adwords Express game.

+rehabstudio worked with Google on a project to educate potential customers on the benefits of using Adwords Express.

Fantasy Adwords Express game prototype

Task

Make what was a long confusing sign up process fun and engaging for new customers.

Simplify the concept of Adwords Express by demonstrating how Adwords Express could work for a customers business.

Increase the number of businesses signing up for Adwords Express.

Action

I worked with a project manager and a researcher to design the user flow of the game.

User flow diagram

google-adwords-express-game-user-journey-no-title

I sketched and prototyped screens and basic interactions.

Sketches

Inputs

Inputs

4 inputs required to play the game.

Add product

Add product

Add and remove products or services.

Pick your area

Pick your area

Use a map or choose from a dropdown list.

Decide on budget

Decide on budget

Setting amount to spend on ads.

Ad types

Ad types

What makes a good ad.

Game dashboard

Game dashboard

Tweak your variables to improve your score.

Scorecard

Scorecard

How did your ad perform?

Result

The prototype demonstrated to the client the investment required from potential customers to play the game.

It was felt that the number of variables a customer was required to enter along with a view only simulation required to much investment on the part of potential customers.

The project did not proceed beyond the prototyping phase.