+rehabstudio worked with Google on a project to educate potential customers on the benefits of using Adwords Express.
Make what was a long confusing sign up process fun and engaging for new customers.
Simplify the concept of Adwords Express by demonstrating how Adwords Express could work for a customers business.
Increase the number of businesses signing up for Adwords Express.
I worked with a project manager and a researcher to design the user flow of the game.
User flow diagram
I sketched and prototyped screens and basic interactions.
4 inputs required to play the game.
Add and remove products or services.
Pick your area
Use a map or choose from a dropdown list.
Decide on budget
Setting amount to spend on ads.
What makes a good ad.
Tweak your variables to improve your score.
How did your ad perform?
The prototype demonstrated to the client the investment required from potential customers to play the game.
It was felt that the number of variables a customer was required to enter along with a view only simulation required to much investment on the part of potential customers.
The project did not proceed beyond the prototyping phase.