The Money Advice Service had seen an increase in mobile traffic. And had built a responsive website. The pension calculator was the first product to be built following a mobile-first approach.
As part of their content syndication effort. The partnerships team commissioned a polling widget. An external agency was hired to build the backend functionality.
Existing product planner designed in house. With no user acceptance testing or consideration of farmers needs. Planner based on a spreadsheet calculating recommendations and outputting PDF’s. Existing product lacked flexibility.
Royal Caribbean wanted to attract people who wouldn’t normally book cruise holidays. And answer any questions they may have. Ideally using existing content.
Yara wanted to change its strategy. From providing technical information to suppliers to providing educational information to farmers. This was a pilot project for US and French country specific websites.